Conversion Tracking System

SEOCentric has been in the field of quality SEO and SEM providing services since its inception and strives to fulfill the market demands of the Internet-driven business industry with all possible ways of staying ahead of the competition; providing specialist support for Conversion Tracking and allied areas of Internet marketing is one way of the company staying in the news all the time!

Overview of the term ‘conversion tracking' and the field it applies to The traditional method of any SEO expert judging the popularity of a website is by means of conversion tracking for SEO/SEM/PPC purposes that use the number of visitors as a measure of a web site's success. SEOCentric is also geared up to perform this task for all its valued clients and help them achieve a greater measure of success in relation to higher search engine ranking and designing and providing relevant, interesting web content for site visitors that encourages them not only to visit the site, but also to perform actions that are beneficial for the SEO company's client website. The main question dogging most up-start SEO companies that are not as focused as SEOCentric is, can visitors to a website be guided or encouraged somehow to perform affirmative actions? The answer to that is yes; many visitors perform actions on a web site that a client may want them to perform. However, the number of visitors performing these affirmative actions upon visiting a particular site can only be increased through proper SEO management of a marketing campaign! You may well wonder, where does Conversion Tracking figure in here in the midst of this entire Internet marketing hoopla? Well, we are here to rest your queries with proven facts and our extensive SEO experience. Conversion means to change over website visitors into customers, thus, ‘converting' them for the benefit of the website owner and SEO company's client. Unless the website SEO management company is able to generate good leads that have a high conversion tracking rate that is authenticated by genuine reports to the web owner, the marketing campaign is of no use.

Defining and understanding the scope of conversion tracking

For today's websites, it is necessary not only to garner positive publicity and targeted traffic to the site, but also ensure that the hits there make money or mean greater benefits for the site owner- conversion tracking for SEO, SEM and PPC, is a major part of determining the right level of Internet marketing solutions provided by the SEO company. A form of website traffic analysis, the term ‘Conversion Tracking' is best defined as the means to measure the effectiveness of a source directing visitors to a web site and persuading them to take a desired action.

This source of Conversion tracking can be a referrer, a search engine, a search phrase that is used or any other similar means. The source can further be a characteristic of the visitor, such as country, age, income, social group, hobbies, job requirements or other such. When we speak of conversion tracking in marketing terms for the Internet business owner today, it is directly geared at informing and compelling the site visitor to perform a certain desired action like completing an order page, signing-up for the website newsletter or making a purchase with part payment or in full and similar deals that hook the visitor. Now, whether the marketing campaign of the SEO providing company has been effective for the enhanced web presence of the website owner is a matter that still needs to be proven; this proof is extended by way of Conversion Tracking , the effectiveness of which, is expressed as a percentage called the Conversion Rate.

Popular Conversion Tracking Methods used by SEM companies

• Log Analysis – is done by analyzing the log files generated from the web server on which the web site resides. The analysis is done by studying the Conversion Tracking reports generated.



• Tracking Services – are extended for measuring conversion tracking by inserting a tracking script into pages of the web site that is to be tracked. If a visitor to the website makes a page request or requests, this action triggers the tracking script which, in turn, updates a kind of database at the Tracking service. Authorized personnel log into the tracking service and generate reports which are used for analysis and then present these reports to the website owner for judging the rate of success and popularity of the website products and services by means of the conversion tracking study.

How professional SEO companies calculate Visitor Conversion Rate and get figures for Conversion Tracking

To understand how the conversion tracking rate is calculated, let us begin with the most common method web surfers use to locate relevant data on the Internet- through search engines. Therefore, if around 200 visitors use the search term "affordable web content writing" to reach a website provider offering just that and of these, 10 visitors place an order for hiring the services or trials, then the conversion rate for the search term " affordable web content writing" is 5% [calculated as (10/200) x 100%].

Google it! Seems to be every one's catch phrase when it comes to measuring conversion tracking, so do you want to know how it works?

A Google ad campaign is considered great value for money package and true return on investment for all those that understand what a conversion is worth to their online business ranking and website success. These are the people who know the value of their percentage of CPC (cost per click) AdWords visitors who they can, and do manage to, convert into customers. Thereafter, the task for conversion tracking becomes easier- if the amount each conversion is worth multiplied times the conversion ratio is greater than the website owner's average CPC- you have a sure-fire winner on your hands for a truly successful Internet marketing campaign as this means the AdWords campaign is producing a positive ROI—and thus you can get ready to rake in the big bucks!!

We at SEOCentric know just the right methods of ensuring high conversion tracking and reporting these to our valued clients so their ROI is always enhanced.

A great feature for multiple advertising ventures and proven SEO technique that gets you results, conversion tracking gives you the real feedback on your website's performance and your SEO's ability to deliver.